Equal Trade Alliance (ETA) was founded by Max Koffi to foster global trade practices that value Africa’s contributions equally. Recognizing that traditional equal trade models fall short of achieving true economic equity, ETA was established to promote Equal Trade—an approach focused on justice, shared prosperity, and sustainable growth for Africa’s communities.
ETA advocates for equal compensation and balanced partnerships, working toward an approach that fully values African producers. Equal pay will allow Africa to become self-sufficient, bolstering the global economy. In this way, equal trade practices benefit everyone.
In close alignment with Africa In Motion (AIM), Equal Trade Alliance bridges knowledge and resources between Europe and Africa to address key challenges. Through partnerships, advocacy, and Equal Trade Certification, ETA is leading a movement toward a balanced, inclusive global economy where Africa’s resources support its prosperity.
In this work, ETA continues the fight for justice and equality championed by great leaders like Martin Luther King Jr., Yuri Kochiyama, and Gloria Steinem, and others—fostering a world of equitable opportunities that uplifts communities across the globe.
Our team is united by a shared commitment to reshaping global trade for a fairer future. Together, we bring diverse skills in economic development, advocacy, and sustainable growth, working with a shared commitment to meaningful change that impacts communities worldwide.
Get involved in our movement for equal trade. Your participation helps empower African communities and promotes sustainable growth in trade.
Make an impact by volunteering with us! Whether you’re a student, professional, or passionate advocate, your skills and time help us drive change on the ground.
Explore our initiatives to discover how we are fostering lasting change through strategic campaigns and partnerships.
Support our mission directly through a donation. Every contribution advances our work, empowering African communities and transforming trade for good.
Join our movement by attending upcoming events, workshops, and campaigns. Each gathering is an opportunity to learn, connect, and contribute to the future of equal trade.
Explore opportunities to engage in groundbreaking research or gain hands-on experience through internships…
Coming soon!
ETA replaces the traditional supply chain model by making producers co-owners, giving them an equal, guaranteed share of the final price. ETA challenges the structural inequalities that other models have been unable to overcome. Unlike conventional systems where profits are accumulated by intermediaries and retailers, ETA’s revenue-sharing approach redistributes value across the chain, empowering producers to benefit from every stage — not only from raw material sales, but from the value-added stages of production and commercialization.
A minimum threshold of revenue share is established, guaranteeing that a significant percentage of the final product’s value is returned to the producers. This shift ensures that economic sustainability. To reinforce equality and fight fraud, ETA integrates blockchain technology, creating a transparent, tamper-proof system. The result? A supply chain where wealth flows more equally — not just to the West, but across the globe.
Through joint ownership and long-term partnerships, ETC could restructure trade relationships to reduce dependency on retailers and give producers greater financial stability and decision-making power. Laborers have more to say in the value chain, like in setting demands/prices. Farmers and states earn a sustainable income and buyers get quality and ethically sourced products. Hereby breaks the Equal Trade Model the long-standing cycle of farmer exploitation for the benefit of retailers.
