Equal Trade Alliance (ETA) was founded by Max Koffi to foster global trade practices that value Africa’s contributions fairly. Recognizing that traditional fair trade models fall short of achieving true economic equity, ETA was established to promote Equal Trade—an approach focused on justice, shared prosperity, and sustainable growth for Africa’s communities.
ETA advocates for fair compensation and balanced partnerships, working toward an approach that fully values African producers. Fair pay will allow Africa to become self-sufficient, bolstering the global economy. In this way, equal trade practices benefit everyone.
In close alignment with Africa In Motion (AIM), Equal Trade Alliance bridges knowledge and resources between Europe and Africa to address key challenges. Through partnerships, advocacy, and Equal Trade Certification, ETA is leading a movement toward a balanced, inclusive global economy where Africa’s resources support its prosperity.
In this work, ETA continues the fight for justice and equality championed by great leaders like Martin Luther King Jr., Yuri Kochiyama, and Gloria Steinem, and others—fostering a world of equitable opportunities that uplifts communities across the globe.
Our team is united by a shared commitment to reshaping global trade for a fairer future. Together, we bring diverse skills in economic development, advocacy, and sustainable growth, working with a shared commitment to meaningful change that impacts communities worldwide.
Get involved in our movement for equal trade. Your participation helps empower African communities and promotes sustainable growth in trade.
Make an impact by volunteering with us! Whether you’re a student, professional, or passionate advocate, your skills and time help us drive change on the ground.
Explore our initiatives to discover how we are fostering lasting change through strategic campaigns and partnerships.
Support our mission directly through a donation. Every contribution advances our work, empowering African communities and transforming trade for good.
Join our movement by attending upcoming events, workshops, and campaigns. Each gathering is an opportunity to learn, connect, and contribute to the future of equal trade.
Explore opportunities to engage in groundbreaking research or gain hands-on experience through internships…
Coming soon!
Join our mailing list to get the latest updates, insights, and ways to support the movement for Equal Trade. Be part of the change—stay informed and engaged.
Working to reshape global trade through equitable practices, advocacy, and partnerships. Together, we’re building a future where fairness uplifts communities everywhere.
Have questions or want to get involved? Reach out to us! Together, we can drive meaningful change in global trade.
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