Welcome to Equal Trade Alliance

Driving Global Prosperity Through Equal Trade

ETA envisions a world with an equitable distribution of wealth, eradication of poverty, and abolishment of neo-colonialist trade models that affect sourcing nations and halter improvement of employment opportunities, tax income, and innovation.

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Introduction

Let’s reshape Africa’s economic future. Through advocacy, partnerships, and education, we champion equal trade practices that prioritize the continent’s prosperity. We believe a strong, empowered Africa can lead a global shift in trade ethics, advocating for equity and shared growth worldwide. Join us in transforming lives and redefining what’s possible.

The ETA team holding a poster that says "Africans don't deserve poverty"
The Current Problem with Global Trade

Africans Don’t Deserve Poverty

Farmers in the Global South continue to face systemic economic inequalities when dealing with Western corporations, despite its abundance in resource. The returns for the farmers are disproportionately low compared to the massive profits made by Western corporations from processing and selling products. These inequalities are perpetuated because of neo-colonialism, manifesting through various economic and political mechanisms and nourishing dependency and asymmetrical power relationships between transnational buyers and local suppliers. Addressing these systemic issues is essential to empowering communities and achieving true economic independence. It’s time to break this cycle.

The Solution for a More Equal Future

A Vision for Economic Freedom

ETA envisions a future in which Africa’s resources are valued fairly. Profits throughout the value chain will be shared and reinvested in sustainable growth. Our goals include:

The Journey So Far to Equal Trade

Our Path To Change

Since its founding, ETA has grown across 38 African and European nations, forging alliances and shaping policy. We have been working hard to confront exploitative systems and build momentum for change, engaging students across Dutch universities in efforts toward petitioning parliament.

Through intercontinental collaboration, we are challenging the norms that undermine Africa’s potential, laying the foundation for a self-reliant and thriving Africa.

38+

Countries with ETA presence

600+

Volunteers

10+

Research initiatives

Empowering Change

Join the Movement

Get involved in our movement for equal trade. Your participation helps empower African communities and promotes sustainable growth in trade.

Sign The Petition

Add your voice to the movement for equitable trade. Sign the petition to support African communities and foster sustainable growth.

Initiatives

Explore our initiatives to discover how we are fostering lasting change through strategic campaigns and partnerships.

Donate

Support our mission directly through a donation. Every contribution advances our work, empowering African communities and transforming trade for good.

Events

eJoin our movement by attending upcoming events, workshops, and campaigns. Each gathering is an opportunity to learn, connect, and contribute to the future of equal trade.

Academic Research and Internship Opportunities for Students

Explore opportunities to engage in groundbreaking research or gain hands-on experience through internships.

Coming Soon
Taking Action Together

Events

13 Nov
Equal Trade Chocolate Tastes Better
16 Jan
SDG Café Spotlights Equal Trade
18 Nov
AIM at Afrikadag 2023
19 Jun
Equal Trade Coffee Roundtable in Addis Ababa
11 Feb
#SDGCafé
The Journey So Far to Equal Trade

Latest News

We started, it is time to join us!

We are campaigning for equal chocolate until November. Voluntary labels like Fairtrade aren’t enough. 

We need legislation 

GET INVOLVED JOIN US AND SIGN THE PETITION

Active campaign in Ghana and the Netherlands

Revenue-Sharing Model to Ensure Equal Wealth Distribution Along the Value Chain

ETA replaces the traditional supply chain model by making producers co-owners, giving them an equal, guaranteed share of the final price. ETA challenges the structural inequalities that other models have been unable to overcome. Unlike conventional systems where profits are accumulated by intermediaries and retailers, ETA’s revenue-sharing approach redistributes value across the chain, empowering producers to benefit from every stage — not only from raw material sales, but from the value-added stages of production and commercialization.

A minimum threshold of revenue share is established, guaranteeing that a significant percentage of the final product’s value is returned to the producers. This shift ensures that economic sustainability. To reinforce equality and fight fraud, ETA integrates blockchain technology, creating a transparent, tamper-proof system. The result? A supply chain where wealth flows more equally — not just to the West, but across the globe.

Abolish the Buyer-Supplier Relationship

Through joint ownership and long-term partnerships, ETC could restructure trade relationships to reduce dependency on retailers and give producers greater financial stability and decision-making power. Laborers have more to say in the value chain, like in setting demands/prices. Farmers and states earn a sustainable income and buyers get quality and ethically sourced products. Hereby breaks the Equal Trade Model the long-standing cycle of farmer exploitation for the benefit of retailers.