Interview with Issifu Issaka (Recorded by Equal Trade Alliance, May 2025) Video Issifu: Full Transcript Interview Transcript ETA Representative:Okay, good
Interview with Bernice Obenawee (Recorded by Equal Trade Alliance, May 2025) Video Bernice: Full Transcript ETA Representative:Mama Bernice. We are
Interview with Gladys Osei (Recorded by Equal Trade Alliance, May 2025) Video Gladice: Advocate for Equal Trade and Sign the
Interview with Solomon Ando – Farmer Consultant, Ghana (Recorded by Equal Trade Alliance, Accra, May 2025) Video Solomon Ando: Advocate
Interview with Michael Osei (Mr. Nartey) (Recorded by Equal Trade Alliance, May 2025) Video Michael: Advocate for Equal Trade and
Interview with Nana Tatse Narteh Afloe – Traditional Chief and West Africa Ambassador of the Equal Trade Alliance (Recorded by
Interview with William Danso (Recorded by Equal Trade Alliance, Asamankese – April 2025) Video William: Advocate for Equal Trade and
Interview with Stephen Kwaku – Cocoa Farmer, Ghana (Recorded by Equal Trade Alliance, Kofuridua, May 2025) Video Stephene Kwaku: Advocate
Interview with Frederick Darko – Cocoa Farmer, Ghana (Recorded by Equal Trade Alliance, Kofuridua, May 2025) Video Frederick: Advocate for
Interview with Nana Aduna II – Cocoa Farmer, Ghana (Recorded by Equal Trade Alliance, Kofuridua, May 2025) Video Chief Nana
Over the past few weeks, the Equal Trade Alliance Ghana team has been actively engaging with key stakeholders across the
This testimonial is part of the ETA’s ‘Cocoa Farmer Stories’ collection with farmers from the Bono region in Ghana. In
ETA replaces the traditional supply chain model by making producers co-owners, giving them an equal, guaranteed share of the final price. ETA challenges the structural inequalities that other models have been unable to overcome. Unlike conventional systems where profits are accumulated by intermediaries and retailers, ETA’s revenue-sharing approach redistributes value across the chain, empowering producers to benefit from every stage — not only from raw material sales, but from the value-added stages of production and commercialization.
A minimum threshold of revenue share is established, guaranteeing that a significant percentage of the final product’s value is returned to the producers. This shift ensures that economic sustainability. To reinforce equality and fight fraud, ETA integrates blockchain technology, creating a transparent, tamper-proof system. The result? A supply chain where wealth flows more equally — not just to the West, but across the globe.
Through joint ownership and long-term partnerships, ETC could restructure trade relationships to reduce dependency on retailers and give producers greater financial stability and decision-making power. Laborers have more to say in the value chain, like in setting demands/prices. Farmers and states earn a sustainable income and buyers get quality and ethically sourced products. Hereby breaks the Equal Trade Model the long-standing cycle of farmer exploitation for the benefit of retailers.
