A Day of Impact: AIM at Afrikadag 2023 On November 18, 2023, Africa in Motion Foundation (AIM) launched it’s advocacy program ‘Equal Trade Alliance’ during the Afrikadag—an event that has, for over 25 years, been the foremost platform for connecting Africa and international cooperation with Dutch audiences. Held annually, Afrikadag attracts a vibrant mix of […]
Special SDG Café Spotlights Equal Trade: A Path to Economic Justice A highly productive SDG Café took place on January 16th, 2024, at the Humanity Hub in The Hague, Netherlands. Organized by Equal Trade Alliance, Africa in Motion (AIM) in partnership with the Foundation Max van de Stoel, the event—themed Equal Trade— was a significant […]
Equal Trade Coffee Roundtable in Addis Ababa: Pioneering a Movement for Trade Justice On a sunny June morning in Addis Ababa, leaders, experts, and stakeholders gathered with one shared vision: to reshape the global coffee value chain and advocate for justice for African coffee producers. The Equal Trade Coffee Roundtable, organized by Equal Trade Alliance […]
🌍 𝗝𝘂𝘀𝘁𝗶𝗰𝗲 𝗳𝗼𝗿 𝗔𝗹𝗹: 𝗔 𝗣𝗼𝘃𝗲𝗿𝘁𝘆-𝗙𝗿𝗲𝗲 𝗪𝗼𝗿𝗹𝗱 𝗶𝘀 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲🌍 𝘿𝙪𝙩𝙘𝙝 𝙐𝙣𝙞𝙫𝙚𝙧𝙨𝙞𝙩𝙮 𝙎𝙩𝙪𝙙𝙚𝙣𝙩𝙨 𝙐𝙣𝙞𝙩𝙚 𝙛𝙤𝙧 𝙏𝙧𝙖𝙙𝙚 𝙅𝙪𝙨𝙩𝙞𝙘𝙚! A just, poverty-free world is within our reach—but we need YOU to make it happen! 💪 This transformative event is brought to you by Equal Trade Alliance (ETA) in collaboration with 𝗔𝗦𝗔𝗛 (Association of Students of African Heritage), 𝘂𝗻𝗶𝘁𝗶𝗻𝗴 […]
Beste #SDGCafé vrienden, Met veel enthousiasme nodigen we jullie uit voor een inspirerend #SDGCafé over duurzame handel met Afrika - nieuwe realiteit en kansen. Dit café, mogelijk gemaakt door het #SDGCafé in samenwerking met VNO-NCW, Africa in Motion/Equal Trade Alliance en de AfroEuro Foundation/Netherlands-Ghana Business Fair, brengt ons samen om de uitdagingen en kansen rondom […]
As part of the “Equal Trade: Chocolate Tastes Better” campaign, our team spent the past year collecting the powerful voices of cocoa farmers in Ghana — stories that reveal the hidden injustices in the chocolate industry. Now, we bring these voices to life through a photo and film exhibition, followed by a panel discussion designed to spark awareness and dialogue among young changemakers about […]
ETA replaces the traditional supply chain model by making producers co-owners, giving them an equal, guaranteed share of the final price. ETA challenges the structural inequalities that other models have been unable to overcome. Unlike conventional systems where profits are accumulated by intermediaries and retailers, ETA’s revenue-sharing approach redistributes value across the chain, empowering producers to benefit from every stage — not only from raw material sales, but from the value-added stages of production and commercialization.
A minimum threshold of revenue share is established, guaranteeing that a significant percentage of the final product’s value is returned to the producers. This shift ensures that economic sustainability. To reinforce equality and fight fraud, ETA integrates blockchain technology, creating a transparent, tamper-proof system. The result? A supply chain where wealth flows more equally — not just to the West, but across the globe.
Through joint ownership and long-term partnerships, ETC could restructure trade relationships to reduce dependency on retailers and give producers greater financial stability and decision-making power. Laborers have more to say in the value chain, like in setting demands/prices. Farmers and states earn a sustainable income and buyers get quality and ethically sourced products. Hereby breaks the Equal Trade Model the long-standing cycle of farmer exploitation for the benefit of retailers.