Special SDG Café Spotlights Equal Trade: A Path to Economic Justice

A highly productive SDG Café took place on January 16th, 2024, at the Humanity Hub in The Hague, Netherlands. Organized by Equal Trade Alliance, Africa in Motion (AIM) in partnership with the Foundation Max van de Stoel, the event—themed Equal Trade— was a significant milestone in the ongoing Equal Trade campaign to raise awareness about the urgent need for global trade justice.
A Day of Insight and Action
I opened the program with a compelling explanation of the Equal Trade Certification, and emphasized the need for an alternative system where African producers reclaim their stake in global value chains.

Following this was a keynote address from Michel Scholte, co-founder of TruePrice and the Impact Economy Foundation. Scholte’s presentation on Equal Trade Concept 2.0 delved into the practical aspects of implementing the model, offering participants a roadmap for how economic justice can be achieved through fair certification systems.
An interactive Q&A session added depth to the discussions. Attendees explored challenging questions about the African perspective on trade systems, highlighting the urgent need to reimagine Africa’s role in global economics.
Collaboration at the Heart
Participants broke into group sessions to dive deeper into three critical themes:
- Theoretical understanding of Equal Trade
- Successful implementation of certification
- Building support in Europe and Africa
Each session generated concrete insights and recommendations, emphasizing a collaborative approach between Africa and its trade partners. The concluding session summarized these key takeaways, with an emphasis on translating dialogue into action.
The event closed with a networking reception, where attendees—ranging from youth advocates to diplomats—connected and explored partnerships for advancing Equal Trade.

Impact and Next Steps
The SDG Café achieved more than just fostering dialogue—it sparked a movement. By increasing awareness of the Equal Trade initiative, the event laid a foundation for real change. Participants left inspired to contribute to solutions that prioritize fairness, sustainability, and economic empowerment for African producers.
Looking ahead, ETA’s efforts will focus on turning the momentum from this event into tangible action. As the conversation around Equal Trade Certification grows louder, we remain steadfast in our mission to promote an economic system where justice and equity take center stage. The Equal Trade Alliance extends beyond economic concerns; it is a dynamic movement that unites individuals sharing a belief in their ability to reshape an international trade system rooted in inequality, injustice, and self-interest.
This SDG Café proved one thing: the future of trade can—and must—be fairer. Change is not just possible; it is within reach.
Max Koffi
Founder Equal Trade Alliance
